[Video] 3 Keys to Effective Email Marketing
Give Me the Low Down
Our email inboxes are FULL. Since the pandemic started, it’s been one marketing email after the next.
And there’s one thing we’ve noticed… some small businesses do email marketing really well and some small businesses do it really bad… Like, breaking the law really bad.
In an effort to spread knowledge about email effectiveness and compliance, the Galam Firm hosted a panel discussion today about email marketing. Attorney Bonnie Galam moderated the discussion with Kelly Kleiner, attorney at The Galam Firm, Jeff Platt CEO of Kokua Technologies, and Melissa Goldstein of One Part Social.
The panelists discussed :
1. Why is email marketing even more vital given the current situation we are all in?
2. What are the most important pieces of an email to focus on?
3.What is the difference between commercial and transactional emails and what laws apply?
4. In light of the increase in phishing scams how can we know when an email is safe? And, how can we make our marketing emails look safer to our email recipients?
5. What happens after we send a marketing email out? What metrics should we be tracking?
How The Galam Firm Can Help?
If you are a small business owner and have a website or send marketing emails (we are willing to be you do!) You have to stay compliant with numerous federal laws. We offer a ton services to help small businesses get and stay compliant. You can check them out here.